Customer satisfaction is essential for businesses to succeed today. While customers tend to expect a lot from the industries they do business with – particularly in financial services – only one group can meet that challenge: credit unions.
Why do consumers choose one checking account instead of another? Data from thousands of checking account searches reveals the hot buttons behind consumers' decisions: locations, fees, advertising and word-of-mouth.
Fees for using out-of-network ATMs rose 5% over the past year and are up 23% over the past five years, according to Bankrate.com’s 17th annual checking survey. The average cost to consumers going outside their network is now $4.35 per transaction, a new high, and the eighth consecutive record-breaking year.